Healthy Fluid Milk Incentive

Department Of Agriculture, Food And Nutrition Service

Healthy Fluid Milk Incentives (HFMI) Cooperative Agreement Project for Fiscal Year (FY) 2025 to support project(s) to increase the purchase of fluid milk among low-income consumers participating in the Supplemental Nutrition Assistance Program (SNAP) by providing incentives at the point of purchase. The total funding amount available for FNS to support this program in FY 2025 is $3,000,000.

Jargon-free version

Helps low-income families buy healthy fluid milk at stores. It provides incentives at checkout to encourage milk purchases.

Quick Facts

Funding
$2,789,975 - $3,000,000
Deadline
Aug 6, 2025
Status
Rolling Intake
Category
Agriculture, Food & Fisheries
Organization
Department Of Agriculture, Food And Nutrition Service

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What Is This Program?

The primary purpose of the HFMI project is to develop and test methods to increase the purchase and consumption of qualifying fluid milk by SNAP households by providing them with an incentive at the point of purchase at authorized retailer locations. โ€œQualifying fluid milkโ€ includes all varieties of pasteurized cowโ€™s milk that (1) is without flavoring or sweeteners, (2) is consistent with the most recent dietary recommendations, (3) is packaged in liquid form, and (4) contains vitamins A and D at levels consistent with the Food and Drug Administration, state, and local standards for fluid milk.

What Benefits Are Offered?

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Grants providing incentives related to healthy fluid milk.

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๐Ÿ† Detailed Application Guide

๐Ÿ“‹What Are the Application Steps & Timeline?

๐Ÿ“Steps to Apply
  • Contact your local SNAP office
  • Complete the application form
  • Submit the application
  • Complete an eligibility interview
  • Provide proof of information
๐Ÿ“คSubmission Method
online
๐Ÿ”„Intake Type
rolling

๐Ÿ“„What Documents Are Required?

โœ…Required Documents
  • SF-424 (Application for Federal Assistance)
  • SF-424A (Budget Information - Non-Construction)
  • SF-424B (Assurances)
  • Project Narrative
  • Budget Narrative
๐Ÿ“Format Requirements
PDF only, max 10MB

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๐Ÿ’ฐWhat Expenses Are Eligible?

๐ŸคIs Matching Funding Required?

๐Ÿ”€Matching Required
Yes
๐Ÿ“ŠMatching Ratio
30%
๐ŸฆEligible Matching Sources
  • cash
  • in-kind
๐Ÿ“šStacking Rules
Not specified
๐Ÿ›ก๏ธProof of Matching Required
Verification of the information you provided

๐Ÿ“ŠWhat Are the Reporting Requirements?

๐Ÿ—“๏ธReporting Frequency
annual
๐Ÿ“‘Reporting Requirements
  • SF-425 Federal Financial Report
  • performance progress report
๐Ÿ”Audit Requirements
OMB Uniform Guidance Single Audit if the recipient expends $750,000 or more in federal awards.
๐Ÿ“ขBranding Requirements
Acknowledgment of federal funding is required in all materials related to the program.
๐Ÿ—„๏ธRecord Retention Period
3 years post-final-report

How Do I Apply?

Briana.Moody@USDA.gov
703-605-0800

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FAQFrequently Asked Questions

Visit the program page for detailed eligibility requirements.

This program offers funding up to $3,000,000 (minimum $2,789,975).

The application deadline is August 6, 2025.

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