Rally LA DTLA Small Business Cohort Grant
rally-la.com
Co-led by the Los Angeles Area Chamber of Commerce, this program provides $10,000 cash grants, business coaching, and marketing support to Downtown Los Angeles small businesses preparing for upcoming major global sporting events.
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Helps small businesses in Downtown Los Angeles prepare for major events with $10,000 grants, coaching, and marketing support.
Quick Facts
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Free Excel sample of the US Grants Database, contextually offered on the Rally LA DTLA Small Business Cohort Grant program page.
What Benefits Are Offered?
A cash grant along with targeted support, capacity building, connections to procurement opportunities, marketing and visibility campaigns, and networking events to help small businesses prepare for major events, increase foot traffic and revenue, and scale operational capacity.
Who Is Eligible?
Business Size: small
Industries: Food & Beverage, Retail, Creative & Production, Personal Services, Entertainment
Region: Downtown Los Angeles
Revenue Range: 10000000
Other Criteria: At least one location in DTLA (pop-up or permanent), Brick-and-mortar storefront that customers could feasibly interact with, Independently operated, Fewer than 50 employees, In operation for at least 12 months, Familiarity with events, catering, or festivals is a plus (not required)
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Browse Partner Directory🏆 Detailed Application Guide
📋What Are the Application Steps & Timeline?
- 📝Steps to Apply
- Complete the application form
- Submit the application by the deadline
- 🌐Application Portal
- https://rally-la.com/apply
- 📤Submission Method
- online
- 📅Key Dates
- August 18, 2026Applications openSeptember 8, 2026Applications closeMid-October 2026Cohort announcement & grant releaseOctober 2026 – January 2027Active cohort programmingJanuary 2027DTLA block party & celebration
- 🔄Intake Type
- fixed-deadline
📄What Documents Are Required?
- ✅Required Documents
- Business profile
- Written responses to three questions
- Video introduction
- 📐Format Requirements
- Mobile-friendly. You can complete the application and upload any materials, including video, directly from your phone.
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💰What Expenses Are Eligible?
- 🧾Eligible Expenses
- cash grant
- capacity building
- marketing and visibility campaigns
- connections to procurement opportunities
- 💳Payment Model
- mixed
🤝Is Matching Funding Required?
📊What Are the Reporting Requirements?
- 🗓️Reporting Frequency
- final only
- 📑Reporting Requirements
- sales
- foot traffic
- new customer relationships
- media impressions
- 📢Branding Requirements
- Complete paperwork allowing the LA Chamber and other Rally LA collaborators to feature your business — including your logo and name — across campaigns and materials.
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FAQFrequently Asked Questions
This program is available to small businesses in Food & Beverage, Retail, Creative & Production industries located in Downtown Los Angeles.
Contact the program administrator for funding details.
The application deadline is September 8, 2026.
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