Market Access Program
Department Of Agriculture, Foreign Agricultural Service
MAP award recipients will implement various market development activities in foreign markets to develop, expand, and maintain foreign markets for U.S. agricultural products. These activities will benefit U.S. farmers, ranchers, food processors, and manufacturers through increased exports and expanded rural job opportunities.
Jargon-free version
Helps organizations promote U.S. agricultural products in foreign markets. It reimburses some costs for marketing and promotional activities abroad.
Quick Facts
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What Is This Program?
What Benefits Are Offered?
Cost-share assistance for overseas marketing and promotional activities for U.S. agricultural products and commodities, including consumer advertising, public relations, point-of-sale demonstrations, participation in trade fairs and exhibits, market research, and technical assistance.
Who Is Eligible?
Business Size: small
Industries: agriculture, food, forestry, aquaculture
Region: United States (applicant entities must be U.S. based)
Other Criteria: Nonprofit U.S. agricultural trade organization, Nonprofit State Regional Trade Group (SRTG), U.S. agricultural cooperative, State agency, For brand promotion: small-sized U.S. for-profit entity or U.S. agricultural cooperative, Promoting eligible agricultural commodities (excluding tobacco, at least 50% U.S. origin by weight, excluding water), Registered in System for Award Management (SAM) and possess a DUNS number (or equivalent unique identifier), Comply with 2 CFR part 170 reporting for subawards and executive compensation, Must meet minimum contribution/cost-share requirements (10% for generic promotion, dollar-for-dollar for branded promotion)
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FAQFrequently Asked Questions
This program is available to small businesses in agriculture, food, forestry industries located in United States (applicant entities must be U.S. based).
Contact the program administrator for funding details.
This program accepts applications on a rolling basis.
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