Google Ad Grants
google.com
Google Ad Grants provides eligible 501(c)(3) nonprofit organizations with up to $10,000 per month of in-kind search advertising on Google Search to raise awareness, attract donors, and recruit volunteers.
Jargon-free version
Helps eligible nonprofits get up to $10,000 a month for Google search ads. This funding raises awareness and attracts donors and volunteers.
Quick Facts
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What Benefits Are Offered?
Provides qualifying nonprofit organizations with up to $10,000 USD per month in in-kind search advertising credits on Google Search. Additionally, participants can receive free pro bono digital marketing account support and mentorship from certified student and volunteer teams through the Nonprofit Marketing Immersion program.
Who Is Eligible?
Other Criteria: nonprofit charitable organization in good standing, must qualify for a Google for Nonprofits account, have a high-quality website that meets Google's website policy, be able to meet Google Ad Grants program policies, must meet full eligibility requirements in your country
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Browse Partner Directory🏆 Detailed Application Guide
📋What Are the Application Steps & Timeline?
- 📝Steps to Apply
- Register to be matched with a student/volunteer team
- Match with a volunteer team
- Launch campaigns with account support
- 🌐Application Portal
- https://www.google.com/grants/get-help/nonprofit-marketing-immersion/
- 📤Submission Method
- online
- 🔄Intake Type
- continuous
📄What Documents Are Required?
- ✅Required Documents
- Application for Federal Assistance (SF-424)
- Budget Information - Non-Construction (SF-424A)
- Assurances (SF-424B)
- Project Narrative
- Budget Narrative
- 📎Optional Documents
- Indirect cost rate agreement
- IRB approval letter
- Environmental review
- 📐Format Requirements
- PDF only, max 10MB
- 📥Templates Available
- ✉️Supporting Letters
- Letters of support from community partners are recommended.
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💰What Expenses Are Eligible?
- 🧾Eligible Expenses
- in-kind search advertising
- 🚫Ineligible Expenses
- display ads
- video ads
- 📏Expense Caps
- $10,000 USD per month
- 💳Payment Model
- mixed
- ⏪Retroactive Expenses Eligible
- No
🤝Is Matching Funding Required?
- 🔀Matching Required
- No
- 🏦Eligible Matching Sources
- in-kind contributions
- 📚Stacking Rules
- Yes, you can combine with other government funding.
📊What Are the Reporting Requirements?
- 🗓️Reporting Frequency
- final only
- 📑Reporting Requirements
- post-campaign report
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FAQFrequently Asked Questions
Visit the program page for detailed eligibility requirements.
This program offers funding up to $10,000.
This program accepts applications on a rolling basis.
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