Amazon Black Business Accelerator

sell.amazon.com

Offers Black-owned small businesses access to financial assistance, cash grant opportunities, up to $3,900 in imaging and advertising credits, mentorship, and marketing support to grow as Amazon store sellers.

Jargon-free version

Helps Black-owned small businesses access grants, credits, mentorship, and marketing support to grow on Amazon. Offers up to $3,900 in advertising credits and financial assistance.

Quick Facts

Funding
Up to $50,000
Deadline
Rolling
Status
Rolling Intake
Category
Startup & Growth Accelerators
Organization
sell.amazon.com

Preview our US grants database โ€” free Excel sample

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Free Excel sample of the US Grants Database, contextually offered on the Amazon Black Business Accelerator program page.

What Benefits Are Offered?

financial incentiveadvisoryplatform accesslogistics supportmarketing supportbrand protectioncustomer service support

A comprehensive suite of tools, services, and financial incentives for businesses and individuals to sell products on Amazon's global marketplace. Benefits include over $50,000 in new seller incentives (credits for branded sales, shipping, advertising, and free FBA services), access to logistics solutions like Fulfillment by Amazon (FBA) and Supply Chain Services, marketing and advertising tools, and brand protection through Amazon Brand Registry. Educational resources, customer service support, and dynamic pricing tools are also provided.

Who Is Eligible?

Business Size: small, medium, individual

Industries: e-commerce, retail, technology, handmade_goods, refurbished_products, customizable_products, apparel, electronics, beauty, health_personal_care, home_improvement, toys

Region: US, Canada, Mexico, Brazil, Europe, Asia-Pacific, Middle East, North Africa, India, Japan, Australia, Singapore, United Arab Emirates, Saudi Arabia, Egypt

Other Criteria: Government-issued ID, Email address, Internationally chargeable credit card, Bank account and routing number, Proof of residential address from the last 180 days, Tax information, Business license or registration (optional for individuals), For Brand Registry: must be trademark owner with a pending or registered trademark and a logo permanently affixed to products or packaging, For specific incentives: new sellers

Chat with Grant experts

Browse our directory of vetted grant professionals who can help with your application.

Browse Partner Directory

๐Ÿ† Detailed Application Guide

๐Ÿ“‹What Are the Application Steps & Timeline?

๐Ÿ“Steps to Apply
  • Visit the Amazon Brand Registry page
  • Ensure you meet the enrollment requirements
  • Complete the enrollment application
  • Submit your application
๐ŸŒApplication Portal
https://sell.amazon.com/brand-registry
๐Ÿ“คSubmission Method
online
๐Ÿ”„Intake Type
continuous

๐Ÿ“„What Documents Are Required?

โœ…Required Documents
  • Government-issued ID
  • Proof of residential business address dated from the last 180 days
  • Business license or registration
  • Tax information
๐Ÿ“Format Requirements
Use high-quality color scans or photos that show all four corners and have legible text.
โœ‰๏ธSupporting Letters
A legal representative for your business may need to provide a letter authorizing you to act on behalf of the business.

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๐Ÿ’ฐWhat Expenses Are Eligible?

๐ŸคIs Matching Funding Required?

๐Ÿ“ŠWhat Are the Reporting Requirements?

Know a grant consultant who should be listed here? Refer them.

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FAQFrequently Asked Questions

This program is available to small, medium, individual businesses in e-commerce, retail, technology industries located in US, Canada, Mexico, Brazil, Europe, Asia-Pacific, Middle East, North Africa, India, Japan, Australia, Singapore, United Arab Emirates, Saudi Arabia, Egypt.

This program offers funding up to $50,000.

This program accepts applications on a rolling basis.

Choose your tier

One-time purchase, instant .xlsx download. USD.

Promo codes can be entered at checkout.

Basic

5 columns per program

$149
  • 2,800 active US grants
  • Title + CFDA for every program
  • Funder named & linked
  • Know what each grant funds
  • Clean .xlsx, opens in Excel
BEST VALUE

Pro

24 columns per program

$249
  • 2,800 active US grants
  • See funding size & deadlines fast
  • Know exactly who qualifies
  • Reach 800 verified emails & phones
  • Sortable tabs: theme, deadlines
  • Plus everything in Basic

Intelligence

49 columns per program

$349
  • 2,800 active US grants
  • Exactly how & where to apply
  • What you can spend it on
  • Reporting & compliance, upfront
  • Full contact directory tab
  • Plus everything in Pro

A detailed invoice will be emailed to you after purchase. Use it for company reimbursement.